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The Free Tools You Can Use To Understand Your Market
For any marketing strategy to be effective, the person charged with managing the marketing function of a company needs to be constantly aware of the goings-on in the market. Unless your knowledge of the market is current, you could end up pursuing strategies that are unlikely to bear fruit. Fortunately, the modern marketer has plenty of free online tools that will prove useful when used correctly.
What are customers searching for?
The customer is the most important person to any business and as a marketer you need to constantly review your customers’ search activities. With this knowledge, you’ll create content aimed at meeting those needs. The Google Keyword Planner is the tool to use for this. By using this tool you’ll discover any changes in search that could have taken place since you last updated your site’s content and will help you find out ways to fine tune your content.
Review industry trends
No company operates in a vacuum and the successful marketer will also need to understand the latest developments in the industry. Do you know how your brand is viewed in the market? What about the competition? There are many listening tools that you can use to keep in touch with trends in your industry. As a marketer, you need to find out the kind of mentions you are getting on social media and one tool you can use for this is Hootsuite. With this tool, you are able to post to the most important social media sites and also review what others are saying about you and your competitors. Apart from Hootsuite, there are other free listening tools which you can find by searching online.
Review the effectiveness of your marketing efforts
For a marketing strategy to be worthwhile, it needs to be frequently appraised for effectiveness. Unless you know how effective your current efforts are, you could continue wasting time and money on efforts that won’t bear fruit. While there are many tools you can use to help review your marketing efforts, the most outstanding one is Google Analytics.
Can you locate industry influencers?
Owing to their clout in any industry, influencers could make or break your brand and you need to locate them. There are plenty of free tools that you can use to find influencers and you can begin by finding the following that an influencer has on Twitter. Other reputation tools to use include Peerindex and Klout.
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Slick Professionally Designed Websites
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What’s there to be excited about when you have a personalized site? How can a customer enjoy the perks of having a tailor made and customized website? Aside from having stunning designs for their websites, most of our clients have enjoyed quick loading pages, smooth and responsive web sites, and user-friendly interface. We strongly believe that our clients don’t deserve to settle for less. That’s why we are heavily challenged to create a website that stands out so easily. Because, then and again, not every company is the same. Every company has its own unique traits, therefore each one of them has their own distinct needs. As a premier web design provider in the Coeur d Alene area, our aim is to deliver only the most creative, eye-catchy and effective websites services for your business. When you need a truly exceptional frontline for your website, then you only need the help of the trusted website designers.
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A Career In Aviation – What You Need To Know
A lot of children dream of being a commercial pilot when they grow up. As a toddler, sneaking a peek inside the cockpit of a Boeing 727, while leaving on vacation with my parents was what sparked my dream of someday flying. Flying becomes almost a passion for some. The freedom you feel soaring high above the ground, alone, at the controls of a plane is a beautiful, sometimes surreal experience. For those bitten by the flying bug, that wish to work in aviation, the time has never been better.
Have you ever visualized of becoming a Commercial Pilot? There’s always a need for qualified commercial pilots, and it can be a fun and rewarding career. The first step in becoming a commercial pilot is obtaining your Private Pilot’s Certificate. It can be done at your local airport. Many flight schools offer flight training. It’s best to do an internet search or visit your local airport and see what flight schools exist. They can give you a breakdown of the cost to obtain your certificate.
This week we were visited by a Pilot out of Coeur D Alene Idaho. He isn’t an actual full time pilot, he just does it as a hobby. His full time job is helping company’s achieve a strong online presence through Search Engine Optimization. He was a very smart guy and shared some pretty big names as clients. If you’re a company struggling with getting your website in front of people I encourage you to look him up. You can find him by doing a google search “Coeur d Alene SEO” You can also find him through his Twitter and FB page.
To become a Private Pilot the core requirements are you must be at least 17 years old, you must pass a written and practical (flight test). You’ll also be required to pass a medical exam and hold at least a third-class medical certificate. Later, you will need to earn a second class medical certificate to obtain your commercial license. Regarding flight training, to receive your Private Pilot Certificate you’ll need a minimum of 40 hours total time of flight training. Usually, your flight training is done in a Cessna 172, which is a four-seat aircraft. These planes have long been the choice of flight training because of their stable flight characteristics and ease of learning to operate.
Once you complete your training and pass your tests, you’re free to fly with friends, go on trips and share expenses of fuel, but you can’t be paid to fly yet. It is the time that most aspiring build flight time by doing as much flying as they can. The next step is to obtain your Instrument Rating. This rating will allow you to fly in the clouds without outside visual references. It is not necessary to get your Commercial Pilot Certificate but is required if you want to fly with airlines or most other air carriers. The instrument rating is specialized training to teach you to fly by only using the flight instruments on the plane.
To become a Commercial Pilot you’ll need to have your Private Pilot’s Certificate, be at least 18 years old and have at least 250 hours of total flight time. You’ll need additional training from an instructor and to pass another written and flight test. Once you get this license, you can now be paid for certain types of flying, like banner towing, agricultural flying and aerial photogrammetry, but you still aren’t in a position to fly as a flight crew member for an airline. To do this, you need to build up a lot more flight time; typically 1500 hours. You can build up time by becoming a flight instructor, which requires more training and certifications.
Once you have the hours needed, you’ll need to obtain your Airline Transport Pilot certificate (ATP) & a first class medical certificate. The ATP is what allows you to work as a flight crew member in scheduled airline operations. You must also be at least 23 years old, read, write and speak English and be of good moral character.All of this flight training costs money and some opt to go into the military to learn to fly. So becoming a Commercial Pilot is hard work and takes dedication, but once you reach your goals the possibilities for flying jobs is endless. You can be a charter pilot, airline pilot, tour pilot and more.
With leaps and bounds in unmanned aerial vehicles technology today, there will soon be more of a need for pilots to fly these types of aircraft and mechanics to service them. If you’re passionate about aviation but don’t necessarily want to fly, there are many other fields in aviation that you can go into like aeronautical engineering, air traffic controller, dispatcher, mechanic and more. The sky’s the limit.
We encountered numerous times young boys and girls talking what they want to be when they grow up. At that point of life, they are infatuated with pilots and astronauts and they would like to achieve that goal sometimes in the future, but rarely some of them decide to go through with it to fulfill his or her childhood dream. This is a passion that you have to be born with and it will guide to your final goal. We don’t have many examples where person out of the blue decides he wishes to fly a plane, because this is a something that has to be deep inside you, waiting for the right moment to come out.
When you decide to become a pilot, crucial steps toward that ambition are to find an appropriate school and to add to your resume required flight hours. After that, everything comes to practice, hard work, and dedication, you will have to believe in yourself even when things and situations seem nearly impossible.
Advantages of becoming a pilot
When we think about this industry, it is a combination of good and bad news and the opinions are divided. Some people think that this industry has touched the bottom while others suggest that current economic situation implies that airlines will start hiring soon. The one thing is evident, there are a lot of job opportunities there, you only have to grab them and success should motivate you even further.
For example, you can seek job opportunities in the major airlines, or at some regional airport – military jobs are on demand, a corporate pilot is an interesting position and you can fly exclusives, tour guides and also instructors are something that you can think about. As you can see there are a lot of job opportunities and they come with highly competitive salaries.
Considering the accredited flight school, this is something that has to fulfill required standards of the United States Department of Education. At the end of your schooling, you will receive a degree. No one will require from you to attend a flight school, but this is something that will highly benefit you in the future and help you get a job that you wanted.
There are different types of flight schools that won’t issue a degree but certificate. Keep in mind that most of the employers will give an advantage to a degree, rather than to certificate. In order to become a commercial pilot, you must read, write and speak English fluently, must be 18 years old at least and you must have required flight hours.
Regarding flight hours, you will be required to have between 190 and 250 hours in order to be considered for this job position. The more flight hours you have, the better will be for you. Some airline companies require from their pilots to have 800 flight hours, before granting them to work for the company.
In flight school, you will need to have a multiengine rating, two medical certificates, if you can achieve class 1 that will be outstanding, 300 nautical miles of flight across the country and you must successfully make 10 takeoffs and landings. Your instructor will supervise your progress, you will be required to have 50 hours as a pilot in command and pass written and practical exam.
All of these requirements won’t guarantee you a job, but when you start searching for one, it will give you an idea what takes to be a successful pilot.